Start with the message
A useful video starts with knowing who it is for and what they should take away. We’ll talk about your audience, the product or service to feature, and whether your goal is awareness, a venue visit or an enquiry.
Choose a format that fits
Voiceover visits can guide viewers through an experience. Mic’d conversations can introduce the people behind your business. Product features can focus on a specific benefit or use. We’ll choose a format around the brief rather than forcing every business into the same video.
Know what you’re booking
Before filming, we’ll agree on the number and type of videos, filming arrangements, review process, posting schedule and content usage. Pricing depends on the scope. If you need footage for your own channels or paid advertising, mention that in your enquiry.
Creator content and marketing thinking
As a qualified marketer and founder of Efficient Marketing, I consider the message as well as the footage. The aim is to make your business easier to understand through content that feels personal and relevant to the audience.
Review the right results
Views and engagement can tell part of the story. Depending on the campaign, website visits, enquiries or responses to an offer may also matter. We’ll discuss what can realistically be measured. No video can guarantee reach, virality or sales.
Common questions
Will the video be posted on @sogrom?
Posting arrangements are confirmed in your quote. Tell me whether you want a creator collaboration, content for your own channels, or both.
Do I need to write the script?
You can provide key information and ideas. We’ll agree on the message and approach as part of planning.
Can you help with other marketing?
Through Efficient Marketing, I can also discuss websites, branding, SEO, advertising and social media support.