
Adelaide food and lifestyle creator
LOCAL STORIES.
SERVED FRESH.
Food, news, lifestyle and the people behind Adelaide businesses, shared with a strong local audience.
43.2KTikTok followers
2.2MTikTok likes
AdelaideSouth Australia
Hi, I’m William, aka @sogrom. I’m an Adelaide TikTok content creator focused on food and lifestyle, and a qualified marketer. I help local venues and brands tell their story through engaging videos.
I enjoy meeting people, discovering local places and giving businesses a chance to tell their story.
On TikTok, you’ll find food visits, news, lifestyle, local businesses, humour and everyday life. My approach is friendly, personal and built around the people behind each place.
I’m also a qualified marketer and founder of Efficient Marketing. That means I bring a marketing perspective to a collaboration, from understanding your audience to finding a clear message for your business.
Explore collaborationsSwipe left or right to explore.

Inspired by Beachside Bagels’ October BOTM: five Adelaide cheesesteaks, customer feedback and my Z-Town and Bambino videos, plus a delicious Friday-only bonus.
Read article: Five Philly cheesesteaks in Adelaide you have to try
El Jannah is opening its first South Australian restaurant on Jetty Road, Glenelg. Here is everything Adelaide customers need to know before the charcoal chicken chain arrives.
Read article: El Jannah Is Finally Coming to Adelaide: Opening Date, Location and What to Expect
Adelaide’s first LMCT+ Petrol station is now open in Edwardstown. Here is what membership costs, the launch prices, location and legal context.
Read article: Inside Adelaide’s New Members-Only Petrol Station: Is LMCT+ Really Worth $99 a Year?A new opening, a favourite dish or a business worth discovering. Let’s find the right way to share it.
A visit that introduces your venue, captures the atmosphere and gives people a feel for what you offer.
Voiceover videos, mic’d visits and social content shaped around your business and the story you want to tell.
Need more than a video? Through Efficient Marketing, I can also help with websites, branding, SEO, advertising and social media.
People want to see the food, meet the people and get a feel for a place before they visit. A collaboration with @sogrom helps bring that experience to the screen, with a qualified marketer thinking about your message as well as the video.
Introduce your business to an audience with a strong Adelaide focus. Put your venue, product or service in front of people who can explore what you offer.
Give viewers a closer look at your signature dish, your team, your story or your next launch. Personal content can help people get to know your business.
We’ll agree on the message and what you want viewers to do next, whether that’s visit your venue, explore your website or make an enquiry.


Let’s start with a conversation.
Tell me about your business, your timing and your goals. I’ll help you work out a suitable collaboration and explain the deliverables and pricing.
Run a café, restaurant, takeaway or food brand? Let’s give more people a taste of what you offer.
I’m William, known as @sogrom on TikTok. As an Adelaide content creator and qualified marketer, I create videos that showcase your menu, highlight your products and share the story behind your business.
From signature dishes to new menu launches, I can help build awareness and give people a reason to try you.


Get a feel for my content with these videos, or head to TikTok to explore more.
Tell me a little about your business and what you have in mind. We can discuss the content, timing and a package that suits your goals.
0434 357 253will@efficientmarketing.com.au
Postal enquiries & deliveries:
PO Box 4013, Seaton SA 5023
Based in Adelaide, South Australia.
Which date would you like me to come?
Choose a date and tell me what you need. I’ll get back to you to discuss the details and confirm availability. Sending this form requests a date; your booking is only confirmed when I contact you.
Adelaide dates · Tuesdays and Fridays only
Checking availability… Past dates and confirmed visits are unavailable.